If we were being 100% honest, we really didn't know how to approach distribution. We weren't sure how the model worked, how much margin we would be sacrificing or whether we would even have enough wine to make it viable. Most importantly, we wanted to be sure that anyone we worked with understood our story and what we were hoping to achieve. Dan Simmons and the crew at Captains of Trade reached out to us in 2018 and, straight away, they seemed like a good fit. They work with small producers (both domestically and internationally), with a focus on sustainable farming and low intervention winemaking. We live and breathe these philosophies every day and Dan gets it. We're rapt to be working with the COT crew, and love heading across to Sydney to pour our wines in the trade (and to eat and drink!).


We're relatively new to this sales and distribution game, so we've decided to keep things really simple. We've made a list of places we think share our ideals about how wines should be made and enjoyed (with family, friends and laughter). These places include bottle shops, restaurants, wine bars and pubs and, most importantly, they are places that we really want to eat and drink at. So....we started contacting them, some through industry contacts, some through social media and some were just good old fashioned cold calls. Some said yes, some said no and we're absolutely fine with that - we realise our wines aren't going to be for everyone. However, they've all been generous with their time and their feedback, and for that we want to say thank you. 

Below is a list of businesses currently stocking Heretic Wines. We can't say how much we appreciate these wonderful crew taking a chance with a completely unknown producer - more than you will ever know. Legends all of them!


Settlers Liquor

Just across the carpark from the Tav, these guys have got hands down the best range of local, domestic and international wines in town. They've also got a pretty handy beer selection (it's Harrie's bottle-o of choice!)

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No Mafia

I'd been hearing friends talk about No Mafia for ages, and it always revolved around being a great place for casual eating and drinking, with a really well chosen wine list and awesome food. Turns out our friends know what they're talking about - Em, Rachael and their team have put together the kind of bar I never want to walk out of!

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Terms like 'seasonality', 'local', 'natural' and 'minimal intervention' get thrown about pretty frequently these days...occasionally a bit too frequently. However, when you get crew like Skye and Dan @ Balthazar embracing this philosophy whole-heartedly, it's a combination that drives one of Perth's leading restaurants.



Petition is, in my humble opinion, the beating heart of the State Buildings (and that's saying something!) A wine bar with a razor sharp focus on small producers and their stories. Compelling wines, matched with delicious plates and all overseen by current WA Sommelier of the Year, Emma Farrelly.


Market Eating House

I'll admit it, I'm a Margaret River snob! I've rarely driven deliberately into the centre of Bunbury, and only ever really to pick up some new glasses or to play a bit of cricket. Well...Bunbury has changed, for the better, and Market Eating House is leading the charge. Excellent food, great service and a really concise wine list with a focus on local producers.


Old Bridge Cellars

I spent more than my fare share of time in Old Bridge Cellars when I was younger (Mum and Dad owned a unit in North Freo).  Initially, I was trying to figure out which was cheaper, the Canadian Club, the Southern Comfort or the Stoli's (no judgement!) However, as I discovered the world of wine, I realised what a resource the guys at Old Bridge are. Domestic or international, and across a range of prices,  it's a certified treasure trove!


Wise Child Wine Store

I’ve been walking past the old bottle shop on Thompson Road in North Freo since I was in primary school. I’ve always thought the building was cool and the location is amazing, with a genuine corner store feel to it. It’s fantastic that Lucy and James have taken that and created Wise Child Wine Store, a champion of small, sustainable and organic producers from across Australia. We are super excited to be involved.



A joint venture between the guys from Snake & Herring, and Aaron Carr (formerly at Vasse Felix). Aaron and Sal (front of house) have just made it into the Financial Review Top 100 Restaurants in Australia, an amazing effort given they've only been open for 6 months - congrats guys!